Getting Dirty With Social Media Tools
I spend eight hours a day five days a week talking ceramics. After work, I come home and walk in the countryside of Florida a mile and a half with my toy fox terrier, Puppup. As eight o’clock rolls around, I crack open the laptop and start my Master’s Program term homework. On the weekends during the day, when my hands are not covered in moist clay, I might be packing up an order, designing new plates, or blending glazes to provoke that exclamation “Wow!” from the next group of wedding registry millennials on Etsy.
On nights that are raining and we are not walking, I am select Etsy shops for my next Treasury on Etsy. This shopping gallery of 16 featured Etsy stores pulls in viewers, favorites, and orders to my Etsy shop Extrudergirl. Once the Treasury is designed, I post a link to it on social media networks like Twitter, Facebook and Pinterest. At the end of the month, I run a traffic source report to see which social media network is working for me as seen below*:
* (Etsy, 2015)
In trying to expand my marketing for Extrudergirl, I have started delve into Twitter, Instagram and Google+. Trying to maintain the different social media networks is time consuming even when I am not balancing work, home, a small business and school. A month ago, I was introduced to a free social media management site called Hootsuite. This program allows me to schedule my posts to a variety of social media networks. I can check daily, weekly and monthly scheduled posts making appropriate adjustments with one click. I have new insight to my posts, followers and content with Twitter, Google Analytics and Ow.ly. The reports created helped me make better decisions on content I was posting based on what my followers have been responding to (Hootsuite). The dashboard gives me a quick snap shot of my Twitter account when @Extrudergirl has been mentioned in a post, or I have been retweeted or liked as well as any current activity of those I am following.
A few days after Hootsuite, I came upon Klout. The Klout is tool that measures your presence on the social media landscape. When I first signed on my Klout score was an 18.94. I was disappointed. I had read that the average score is 40 and wanted to know how to achieve such notary (Klout, 2013). After following some very simple instructions on post content, time and volume, my Klout score increased within days. I held a new steady score of 48. Combining the results of Klout with Hootsuite helped me to decide to use Facebook for my personal use only and not my Extrudergirl ceramic business.
Using Hootsuite and Klout as my new social media tools for posting to my Twitter and Google+ account, I thought about an article I read by Cindy King where she talked about Social Mention (King, 2011) which tracks “and measures what people are saying about your company” (socialmention). This search reports specific keywords related to your company or products. This unique tool will help me be more conscious of words I wanted related to my Etsy store Extrudergirl when people do searches. I did a search of Extrudergirl. My name was linked to my blog, Extrudergirl, and the word ceramic as seen below.
This result was startling. I am new to the Hashtag world. Almost everyone has seen and a good handful of you have used the pound sign (#) with a word after it. I thought I would at least have something linked to #extrudergirl since I have been using that to tag pictures on Instagram, Twitter, and Facebook. In an article I recently read by Cindy King, she recommended Tagbound (King C. , 2015). Tagboard lets you see what is being said related to your hashtag across the social media landscape. I am hoping in the next three months as I expand my Twitter usage and remain consistent with blogging, that the hashtags will be measurable.
My Extrudergirl social media goal over the next three months is to increase my Klout Twitter Score, adding posts to my Google+, and use hashtags and keywords to drive followers, fans and buyers to Extrudergirl. As my blogging grows and tweeting content improves, I am hoping to increase my retweets, tweet likes and Google+1 volume as well. For now, I am heading back to the studio to get dirty.
Extrudergirl Stats (2015). Shop Stats 2009-2015 Traffic Source. Etsy. Retrieved from: https://www.etsy.com/your/shops/Extrudergirl/stats?ref=seller_platform_hdr
Hootsuite Platform (n.d.). Everything You Need In One Place. Hoostsuite. Retrieved from: https://hootsuite.com/products/platform
Keath, J. (2015) Ultimate Recap: Top New Social Media Tools for 2014. Socialfresh. Retrieved from: http://www.socialfresh.com/ultimate-recap-top-new-social-media-tools-of-2014/
King, C. (2011). 12 Social Media Tools Recommended by the Pros. Social Media Examiner. Retrieved from: http://www.socialmediaexaminer.com/12-social-media-tools-recommended-by-the-pros/
King. C, (2015). 44 Social Media Tools Recommended By The Pros. Social Media Examiner. Retrieved from: http://www.socialmediaexaminer.com/44-social-media-tools-recommended-pros/
Measure (2015). Mesaure Page Extrudergirl Account. Klout. Retrieved from: https://klout.com/#/measure
The Klout Score (2013). What is the Average Klout Score? Klout. Retreived from: http://support.klout.com/customer/portal/articles/679109-what-is-the-average-klout-score-